In early 2021, our team at wix embarked on a significant and ongoing project to develop a new 3D identity for wix.com.
We were tasked with creating a consistent and unified visual treatment that could be implemented across all divisions and teams within Wix, encompassing marketing campaigns, PR, internal communications, social media, and more.
Given the absence of defined brand guidelines for presenting Wix products at that time, we took on the responsibility of building these foundational principles from scratch.
Our ultimate goal was to produce a comprehensive brand guideline book for Wix's 3D visual identity, enabling designers throughout the company to adhere to the established guidelines.
